Porter Gale – Building Your Brand
Every successful business needs to have a clear brand message. Porter Gale is a consultant and former VP of marketing for Virgin America. In this class shell teach you everything you need to know to a business idea all the way to the front pages of major publications.
This class condenses 20 years of knowledge in creative development, social media, email marketing and PR and delivers it all in concise, easy to follow steps. During this class, Porter will discuss:
Naming your company
Creating a corporate culture
Multi-channel marketing and more!
Shell share the stage with entrepreneurs from some of the worlds most innovative brands, like Virgin America, Dollar Shave Club, and Hint Water. Youll learn how the pros build a brand through interviews, case histories, resource lists, and how-to tips.
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