Molly Pittman – Paid Traffic Mastery (2019)

Molly Pittman – Paid Traffic Mastery (2019)

What You’ll Learn
Brand New Dive Deep Into The Facebook Ad Platform
As a marketer, our job is to meet the customers where they already are. And where they already are is Facebook. With well over 2 BILLION daily active users, Facebook is the premier platform for marketers to mine leads and sell products and services. Facebook advertising expert Molly Pittman will walk you through the ins and outs of the platform and show you EXACTLY how to design ad campaigns that generate results for your business. fast.
The 3-Step Automated Traffic System
Build an automated traffic system that generates leads and sales for your business 24 hours a day. Learn all about the ever-important “traffic temperature” and how media buying is actually like building an in-person relationship.
Build A Successful Ad Campaign
Watch step-by-step “deep dive” videos on how to build successful ad campaigns on platforms like Facebook, Instagram, Google, and YouTube. Discover the five elements of a high converting paid traffic campaign and how you can leverage them to send thousands of leads to your business.
The Metrics That Matter (and the ones that don’t)
Learn to analyze the metrics that actually matter so that you can “trim the fat” from your campaigns and scale without accruing extra costs. Quit wasting time analyzing numbers that are useless to your bottom line.
Become Certified in Paid Traffic Mastery and Discover A Repeatable System For Generating New Leads and Customers.
Brand New Module World-renowned YouTube advertising expert, Tom Breeze, shows you how to master video advertising so that you can drive more leads, more sales, and increase ROI on your campaigns.
Brand New Module Leading Google AdWords Authority, Mike Rhodes, takes you step-by-step through the ins and outs of how to use Google AdWords to effectively grow your customer base and drive conversions.
Brand New Examples of winning ads so that you can model your own ads after PROVEN campaigns and continually crank out winning campaigns.
Brand New Think you’ll have to take extensive notes to pass the exam? Think again. Each module includes a comprehensive notes section that you can reference before, during, and after the quizzes.
Create a customer avatar for your ideal client or customer so that you can cater your messaging to better target leads that are more likely to buy your product or service.
Track your campaign’s progress and success by establishing conversion metrics that actually matter to you, your business, and your bottom line.
Learn advanced retargeting strategies and how you can leverage multiple touch points on high-value leads to to maximize your efforts on Facebook, YouTube, Instagram, and Google.
Our brand new interface makes it easy for you to navigate and consume the content and track your progress on the way to becoming a Paid Traffic Master.
Identify your prospect’s core buying emotion to write an ad that triggers their deepest desires with hard-hitting copy that moves them to take action.
Determine your prospect’s “traffic temperature” and use it to create ads that seize attention and speak directly to “the conversation in their head.”
Discover how to structure ad copy for ANY company or industry, with show-and-tell samples from ecommerce, B2B, B2C, and more.
Troubleshoot the ads you’re already running without having to waste valuable time and energy starting over from scratch.
Carefully Construct a completely automated traffic system that generates leads and sales for your business 24 hours a day, 365 days a year.
Follow step-by-step instructions on how to build multiple successful ad campaigns on on “the Big 4” traffic platforms.
Discover the secret to scaling your campaign once you have a winner so you can build MASSIVE subscriber lists while avoiding the ad fatigue that can lead to increased click costs.
Course Details
Module 1
Getting Started
Lesson 1: Getting Started
Lesson 2: Paid Traffic: The What & Why
Lesson 3: The Customer Journey Explained
ACTIVITY: Map The Value Journey
Module 2
Core Concepts
Lesson 1: Core Concepts
Lesson 2: The Traffic Store
Lesson 3: Traffic Temperature
Lesson 4: Content & Paid Traffic
Lesson 5: Cold Traffic Content
Lesson 6: Warm Traffic Content
Lesson 7: Hot Traffic Content
Lesson 8: What’s Next?
Module 3
Crafting Your Campaign Assets
Lesson 1: Creating Your Campaign Assets
Lesson 2: Customer Avatars
Lesson 3: Laser Targeting
Lesson 4: High Converting Ad Copy
Lesson 5: Ad Creatives
Lesson 6: Ad Scent
Lesson 7: What’s Next?
Module 4
Facebook Deep Dive
Lesson 1: Getting Started With Facebook
Lesson 2: Facebook Compliance
Lesson 3: Understanding Campaign Structure
Lesson 4: Placements, Bidding, & Budget
Lesson 5: Instagram
Lesson 6: Tracking & Campaign Launch
Lesson 4: Retargeting & The Facebook Pixel
Module 5
Troubleshooting,
Optimizing, & Scaling
Lesson 1: Troubleshooting, Optimizing, & Scaling
Lesson 2: Analyzing Data
Lesson 3: Troubleshooting Campaigns
Lesson 4: Optimizing
Lesson 5: Scaling
Module 6
Google Ads with Mike Rhodes
Lesson 1: The Big Picture
Lesson 2: Learn The Lingo
Lesson 3: Knowing Your Business and Marketing Goals
Lesson 4: Finding and Understanding Keywords
Lesson 5: Writing Great Ads
Lesson 6: Understanding Ad Groups
Lesson 7: Building Campaigns
Lesson 8: Conversion Tracking
Lesson 9: Introduction to Ongoing Optimization
Lesson 12: Getting Advanced
Module 7
YouTube Ads with Tom Breeze
Lesson 1: Introduction
Lesson 2: Your Customers Moment
Lesson 3: The Perfect Video Ad
Lesson 4: Reaching Your Customer
Lesson 5: Campaign Build Walkthrough
Lesson 6: Thank You
What You’ll Get
When you enroll today, you’ll receive instant access to:
The Paid Traffic Mastery Course
7 Core Modules
47 Video Lessons
9 Handouts
7 Quizzes (one for each module)