Jose Caballer – CORE Stratery Kit
Why buy the CORE Strategy Kit?
If you went to a traditional design school, you learned how to design logos, photoshop images, and layout type for print and screens. But you didn’t learn how to architect a brand with real clients. So when a client approaches you to help them rebrand and build a website, you jump in and design. Deep into the project you realize what many of us in the industry have experienced— endless rounds of revisions, subjective feedback like “My wife doesn’t like it”, only to see any profit vaporize right before your eyes. Frustration sets in.
The problem? It’s really difficult to define a brand and even more difficult to design a site for a user that you don’t understand. What features and functions should you include? What’s important to them? Where do you start? That’s where CORE steps in.
We designed CORE to be a collection of 3 key exercises that help you define the brand, build user personas and prioritize goals (marketing, revenue and efficiency) with your clients. How? We simplify a complex process and break a brand into 7 primary attributes, like: voice/tone, culture and benefit/impact. By providing your clients with these prompts, you’ll be able to engage with them and elicit answers that are meaningful to them. Sounds simple? It is. We designed it that way. That’s just the beginning.
What is included in the core strategy kit?
Brand Definition Exercise : A 30 minute exercise that breaks down the process of creating a “brand statement” into a series of prompts that allow for a group to create this together.
User Definition Exercise : In this exercise you guide the group of stakeholders in the process of defining who their customers are and what their needs are.
Goals Definition Exercise : Imagine being able to get clear prioritized business goals from your client. This exercise does that for you.
Facilitation Handbook : A step-by-step handbook on how to facilitate a CORE Session
CORE Workbook and Examples
3 Real Life End-to-End Project Example
CORE empowers you, the designer, to hold work sessions with your clients to build consensus, surface insights and gain alignment for all the key stakeholders. You will go from order-taker to valued partner and engage at the highest level of brand strategy.
“Learning business from you has sky rocketed my business and not only am I working for myself but been able to land much better clients paying premium rates. The PRE-CORE program you sell is a great addition for me also and I’d strongly advise other designers to get their hands on that and then buy CORE. What you share here Chris is fundamentals to help every designer and if you are new to the design business then this will truly transform your business.” — Laith W.
“Just an update on my first paid CORE facilitation session… First of all, I was super nervous going in feeling somewhat like a fraud getting paid for something I’m still learning don’t really feel fully qualified to be doing. Having said that, I must have done something right because the client wants me to do everything for them, from book design, to identity, to curriculum videos, to possible website redesign… Basically work for thenext couple years.” — David K.
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