Jon Loomer – FB Optimization and Organization
This training course features a single 90-minute webinar lesson, including presentation and up to 30 minutes of Q&A. Replays will be made available to those who can’t attend live.
In this course, you’ll learn everything you’ve ever wanted to know about Facebook ad account optimization and organization.
Training Date:Â Tuesday, November 13
Training Time:Â 3pm EST (New York), 8pm GMT (London), 7am AEDT Nov. 14 (Sydney)
Topics Covered
- What exactly we mean by account optimization and organization
- How to set up a successful system for daily account maintenance
- How to find hidden gaps related to bidding, creative, copy, and naming conventions
- Exactly what levers to pull (and when!) in regards to placements, audiences, bids, and ad types
- How to more carefully consider the customer journey while utilizing different ad units in different parts of the funnel
- Specific strategies you should start implementing with automated rules
- How to find hidden performance pockets you’ve previously overlooked
What You’ll Learn
You’ll receive the following:
- Step-by-step optimization recommendations for your ads PLUS recommendations of how to keep track of what you’ve already done so you don’t repeat unnecessary steps moving forward
- An easy-to-follow template for all your future ad builds
- Andrew’s personal daily optimization checklist
- A recommended calendar/schedule for account optimization
- Delegation guide so you only focus on the critical components of account optimization and hand off the rest
Who Is This For?
- are ready to take back the time they are wasting on account management
- want to use this new time for family, fun or even doing more work
- are committed to making things easier so that they feel more enjoyment
This one-part course is for you if you’ve ever:
- Wondered exactly what steps the pros are taking to optimize their ads every day and not waste time or money;
- Been curious about how to properly organize multiple audiences, placements, reports, and creative tests so important cues don’t get missed;
- Debated whether or not to switch to a new lookalike, pause a campaign, or test out new creative;
- Wanted to schedule your time more efficiently while working in accounts;
- Been confused about what exactly to look for, what specific steps to take, and what tweaks to make in the shortest amount of time while optimizing your accounts so you can focus on other work you have to do;
- Generally felt behind the curve on what you should be doing in your accounts to make them better!
Who is Andrew?
Since co-founding Foxwell Digital, Andrew Foxwell and his wife Gracie have worked with over 250 businesses, non-profits, and organizations to launch, optimize, and manage more than $10 million in Facebook and Instagram advertising campaigns.
Past and present clients include Square, Eventbrite, Fitbit, KIND Snacks, Convince & Convert, Grand Ole Opry, and more. Andrew is a frequent contributor to Jon Loomer’s Pubcast, co-host of the Ecommerce Influence podcast, and has been featured in the New York Times, TechCrunch, and various other print/online publications
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