Jen Adrion & Omar Noory – Designed to Sell Master Version
You don’t have to struggle in selling your art. There’s a path to creative freedom and specific steps you can take to earn income independently.
You can start today and build your own creative business.
A Tale of Two Designers
Jen and Omar built a six-figure illustration business from a single sketch and a big dream.
In 2008, Jen Adrion and Omar Noory graduated from art school and did what students do—they got good jobs working for other people. They designed great art for corporate clients and got paid well, but they wanted something different.
They wanted to make their kind of art—not art that was directed by someone else.
After a big road trip, Jen and Omar sketched a map of the places they’d been and the ones they longed to visit. They decided to sell the extra prints of the map they’d made for themselves, and a funny thing happened:
The first print run sold out in just a few hours.
Then they made another map … and that one sold out too. It wasn’t a fluke.They were on to something … they knew what to do. They made more maps and more maps sold.
Over time, business grew. Corporate clients started calling requesting custom illustrations. Stores asked to stock their maps, growing their audience even further.
They didn’t need their good studio jobs anymore.
By the end of 2013,
Jen & Omar had served more than 15,000 customers and sold more than 25,000 prints.
They’d found a way to make something they loved that a lot of other people wanted to buy—and they designed a business around it.
Now they’d like to tell you exactly how you can do it too.
Create the Art or Design Business Of Your Dreams
In The $100 Startup, Chris Guillebeau envisioned a scenario of creative self-employment:
“Imagine a life where all your time is spent on the things you want to do. Imagine giving your greatest attention to a project you create yourself, instead of working as a cog in a machine that exists to make other people rich.
Imagine handing a letter to your boss that reads, “Dear Boss, I’m writing to let you know that your services are no longer required. Thanks for everything, but I’ll be doing things my own way now.”
All over the world, this scenario is actually happening.
A Complete Road Map to Creative Freedom
Many creatives struggle with two undesirable alternatives: take a job for a company or studio making other people’s work with little recognition, or attempt to get by on your own—struggling to sell a sufficient quantity of work at fair prices.
Fortunately, there’s a better way. The solution is bigger to create a body of work that customers line up to buy—regardless of whether you want to keep the day job or not.
Map Your Future as an
Independent Creative Professional
You can make a lot of mistakes, but you have to get a few things right:
1. Make the right kind of products
Products that sell for profit all have a few things in common. We’ll show you exactly what they are and how to build them without compromising your art.
2. Connect with the right people
Successful artists build relationships with customers and serve them for years. Don’t make art to see it languishing in your garage. We’ll show you how to find the right people who will pay you for your work.
3. Sell your work and learn to make it sustainable
A little business knowledge will move your creative micro-startup to scalable success. We’ll show you how to find the right suppliers, price your products to sell profitably, keep up with inventory, and manage a shop online or off.
Get there faster with the help of a new, comprehensive toolkit that can put you to work
Introducing Designed To Sell: The Unconventional Guide to Creative Freedom
Designed to Sell is a complete resource that will walk you through the entire process of launching your own creative business, from your first idea to your first sale—and far beyond.
Featuring secrets that dozens of creative entrepreneurs have learned from years of trial and error, Designed to Sell will help you put your art skills to good use actually selling things.
(If you already have a creative business, that’s great—it will help you sell more.)
Know what to sell (not all products are created equal!)
Develop your unique creative product that is scalable and profitable
Find more customers and sell more to existing customers
Expand your sales footprint through trade shows and offline sales
Teach your customers to refer your work to others, widening your network at no cost
Learn the secret formula to properly price your work to maximize profit-while maintaining your creative integrity
Master the simple steps to establish an efficient online shop with reviews of the most popular e-commerce platforms
Create stunning product photography to showcase the details that make your work special
Understand how much money you’ll need to start out, tips to raise capital, and advice on when to quit your day job
Apply tested tips to build a customer base without spending a dime through social networks and the power of the interwebs
Hear never-before-told successes and failures of other artists turned creative entrepreneurs
Decide how to grow your product line and what to do when it’s time to expand through wholesale and big-time product distribution
You bring the passion and determination; we’ll give you all the tools you need to design your own creative business.
The professional designer or artist with a day job who wants more creative freedom outside of client work
The art school grad who wants to make art for a living but is stuck in a 9-5 that’s unrelated to their creative pursuits
The hobbyist who is ready to take their craft to the next level and make a side income at the same time
Anyone with a dream to make a long term living with their art—no matter what stage you’re at right now
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