GoodUI DATASTORIES Updated October 2017
Learn from our 26 A/B testing stories worth over two years of hard optimization work – minus the effort.
You’ll Receive All Of These Detailed PDF Stories:
#26 JUN 2016
Giving The Best Price
Learn how we optimized a shopping cart with 5 variations with the use of Fewer Form Fields and 3 extra ideas you could test on your own.
#25 MAY 2016
Learn how to use the ideas of Gradual Engagement and Reassurances to score a win. Use of video was challanged with 5 interesting variations.
#24 APR 2016
Under 5 Days Of Pressure
Learn from a test where sales for a deal site started off well, but then disappeared in a very narrow testing time frame (5 variations).
#23 MAR 2016
A Gradually Engaging Quiz
Learn how we became skeptical of a +25% rise to Signups only to see it disappear in a retest. The test explored the idea of gradual engagement.
#22 FEB 2016
Persistence & Iteration For More Signups
Learn how we increased Signups by +22% with 8 interesting variations, lots of insights and 4 test iterations.
#21 JAN 2016
Better Than A Modal Popup
Learn how we increased Signups by +191% with 4 interesting variations, while challenging the modal popup.
#20 DEC 2015
Six Reassurances For Higher Sales
Learn how we increased Paid Signups by +17% with 4 variations, and a really interesting reassurance based UI layout.
#19 NOV 2015
When Our First Best Wasn’t Enough
In this interesting test we had to try 3 times (and 4 variations) before finding a +15% increase to Signups. Sometimes it pays to try again.
#18 OCT 2015
Improve Now, Measure Later
Learn how we increased Account Signups by +33% with a full funnel redesign, while skipping A/B testing in favor of sequential analysis.
#17 SEP 2015
Best Shot For More Signups
Learn how we increased Account Signups by +15% with a single best shot variation which surfaced key benefits.
#16 AUG 2015
Customer Reviews In A Sea Of Noise
Four customer review variations were tested to increase purchases while dealing with a low effect. Tested ideas included: Social Proof & Authenticity.
#15 JUL 2015
Failures, Retesting And 1 Winning Checkout
We wanted to see if we could lift the purchase rate even more with a series of smaller varations (including Price Illusions & Useful Calculations).
#14 JUN 2015
Some Things Need No Testing
Learn how obvious UI adjustements were separated from uncertainties that were A/B tested (using Smaller Commitments & Loss Aversion).
#13 MAY 2015
Lowest Effort First
Learn about our lowest effort test yet, that made use of Recommending & Reaffirming Freedom. Sometimes all it takes is a link change.
#12 APR 2015
Better Usability, Better Business
A follow up test to Issue #11, which applied Scarcity and multiple usability improvements to a filtering UI.
#11 MAR 2015
This test explored skeumorphism and applied some best practices such as Urgency and One Column Layouts.
#10 FEB 2015
Finding A Winner In Thin Traffic
A few weeks into the test it quickly became apparent that we underestimated the traffic. Here is how we dealt with the situation.
#9 JAN 2015
Covering The Basics
Some landing page basics were applied in this issue, along with gained success from Gradual Engagement.
#8 DEC 2014
May We Have Your Attention?
We explored 6 amazing Transitions & ways to increase More Contrast and share with you which ones performed the best.
#7 NOV 2014
One Thing Leads To Another
Learn from this double page test which used Benefits, Curiosity and Smart Defaults to result in two winning ideas.
#6 OCT 2014
Closing The Checkout Gap
This story shows a 3 test struggle to raise revenue, while finally achieving it by merging the Plan & Checkout pages and Exposing Fields.
#5 SEP 2014
When Words & Forms Collide
Learn how you can apply the idea of Natural Language to help increase the effectiveness of your forms.
#4 AUG 2014
A Push Towards The Better Plan
We show you how Anchoring & Price Illusions were applied to lift purchases of the most expensive plan.
#3 JUL 2014
Widening The Funnel
Learn how we used Urgency and Repeating Your Primary Action on a double page funnel test to attain a lift.
#2 JUN 2014
Third Time’s A Charm
Learn from how we applied three rounds of testing and various data to achieve trustworthy results. We also used Social Proof and Selling Benefits.
#1 MAY 2014
Our Very First Test
We show how you can apply basic form design best practices such as Fewer Form Fields, Bigger Click Areas, and Benefit Buttons.
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